Rachna Chandiramani


Rachna Chandiramani, the founder of Thriverse, has extensive experience in thecelebrity endorsements industry.

With over 15 years of experience, she has worked at leading agencies like Percept, Globosport, and Collective Artistes Network, where she specialized in celebrity endorsements.

Based on her extensive knowledge and understanding of the challenges brands face when working with celebrities, Rachna has created Thriverse to help brands secure successful partnerships and achieve fair deal structures through personalized strategic guidance.


In a highly complex and challenging FMCG industry, marketing plays a critical role to ensure that business objectives are achieved. As part of the marketing mix, an endorsement is a commonly used strategy to quickly gain traction for a given product. However, getting the right name is often tricky and largely a grey area for any marketer. In such a scenario, the least a marketer would seek is someone who can help onboard a celebrity in alignment with the marketing strategy and manage the entire process where the brand gets a fair deal.
I worked with Ms Rachana directly on our brand Maxo where she helped us in coordinating and managing the endorsement deal with the famous Mr R. Madhavan. I thank her for exceeding our expectations in managing the deal successfully and acing the deliveries.
She is a rare talent who demonstrates a great understanding of the business objectives and brings to the table market insights related to celebrity trends and box office performance which helps in choosing the right talent that fits any strategic goal
I recommend Ms Rachana for any endorsement-related needs across the spectrum of talent from movies, digital and sports. Wishing her continued success!

Amber Aftab

Marketing Head: Jyothy Labs (Max, Exo, Pril, etc)

I have interacted with Rachna for my celebrity endorsement requirements and have always felt that I could heavily rely on Rachna to get the best celebrity to endorse my brands given the requirements and constraints we had. Rachna is passionate about her work and is exceptionally committed. She perseveres with dedication and with a scarce, phenomenal tenacity that makes sure the brand succeeds. She takes her work personally and is very serious about getting successes for the brands she interacts with. I look forward to working with her again - it's been a great pleasure.

Sanath R. Pulikkal

Head of Marketing, Home Care - Dabur India Limited